Anthocyanins
This is what the ingredient is.
Anthocyanins are natural pigments found in berries, grapes, red cabbage, and other plants, providing red, purple, and blue colors.
Here is why it shows up on the label.
Natural colorant for beverages, dairy products, confections, and baked goods. Color varies with pH (red in acid, blue in alkaline).
Here is what food agencies say.
The FDA has approved it as a color additive exempt from certification. European food agencies allow it (E163). It is permitted in many countries worldwide.
Here is what research has found.
Natural plant compounds with antioxidant properties. Studies suggest potential health benefits. Long history of consumption.
Here are a few things worth knowing.
Generally recognized as safe. Natural origin. May interact with certain medications due to antioxidant activity.
Sources
- FDA Color Additive List
- EFSA Scientific Opinion
- Journal of Agricultural and Food Chemistry
How to read this page
We publish plain facts about this ingredient so a label is easier to read. This is not medical advice, and it is not a recommendation to buy, avoid, or use anything. For a personal health question, talk with a clinician who knows your history.